

Planning is in full swing for
preseason buying for the wholesale gift shows and markets. I’m lucky to be
hooked up with a really great sales rep, Karen Sobolesky and Company.
Karen and her team are creative, sincere, professional and rep a bunch of
really cool lines. I’ve decided to build a wholesale line of my work and
reprint the Alaska Animal Alphabet book, print a new line of children’s art
prints, design and illustrate a new Alaska children’s activity book, offer new
releases of my Art Quilt Patterns along with a couple more of my creations for
the wholesale gift market. The souvenir gift market in Alaska is very strong
and with proper profit margin planning, creating for selling wholesale is a lot
of fun. With a good sales rep it’s also a lot less work for me than me trying to
regularly sell retail or only have my work on consignment at Galleries. I still need to put
together my wholesale order sheets for Karen and design some custom foil labels for
the art prints and books but I’ve had my hands full getting all of the creative
components designed and "sample ready" for her showroom. Several of my original designs I’ve decided
to scrap. Sometimes right after I finish an illustration or design I really
love the work but I've learned I need to have a “cooling off period” and try and look objectively
at the work when considering if it will be a good seller for the retail market. Even then, nothing is a sure thing. I’m reviewing the budget and timeline with my printer in Hong Kong for the reprinting of the hard
bound Alaska ABC book. The over sea printing costs make it much more cost effective for
me to be able to wholesale a professional, hard bound book that will have a reasonable retail
price of around $10 each. The activity book, the art prints and patterns are
all printed here in Alaska –an important point to most souvenir shoppers. I’m a
bit out of practice juggling all of the new deadlines for the various projects
I have going on but would rather be working on the wholesale line than packing
boxes for the move!
A Birch Tree at Gus' X-Country meet today near the APU Mosley Sports Center. The colors were so vibrant they made me happy but made my eyes water!
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